top of page

Privacy Policy

Privacy Policy
Last updated: September 2026
RedSwan Press respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase a product, contact us, sign up for emails or request one of our free downloadable resources.
1. Who We Are
RedSwan Press is operated by REDSWAN GROUP LTD, a company registered in England and Wales under company number 11085308.
For the purposes of UK data protection law, REDSWAN GROUP LTD is the data controller responsible for the personal information described in this Privacy Policy.
Registered office:
Unit 11, Lambwood Hill
Grazeley
Reading
RG7 1JQ
United Kingdom
Email: info@redswanpress.com
Throughout this Privacy Policy, references to “RedSwan Press”, “we”, “us” or “our” mean REDSWAN GROUP LTD trading as RedSwan Press.
2. Information We May Collect
Depending on how you interact with us, we may collect information including:
  • your name;
  • your email address;
  • your postal and delivery address;
  • your telephone number, where required for an order or delivery;
  • details relating to products you purchase from us;
  • information you provide when contacting us;
  • information you provide when requesting a free downloadable resource;
  • your email communication preferences;
  • personalisation information you choose to provide when ordering a personalised product or bookplate;
  • technical information about your use of our website, such as your IP address, browser type, device information and pages visited; and
  • information collected through cookies and similar technologies where applicable.
We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
3. How We Collect Your Information
We may collect personal information directly from you when you:
  • place an order;
  • complete a form on our website;
  • request or download a free resource;
  • subscribe to our mailing list;
  • contact us by email or through our website;
  • enter a promotion or competition; or
  • otherwise provide information to us.
Certain technical information may also be collected automatically when you use our website through cookies and similar technologies.
4. How We Use Your Information
We may use your personal information to:
  • process and fulfil your orders;
  • arrange printing, fulfilment and delivery of products;
  • process payments;
  • respond to questions and customer-service enquiries;
  • provide free downloadable resources that you request;
  • provide information associated with a resource or service you have requested;
  • send marketing emails where we have an appropriate lawful basis to do so;
  • manage your marketing preferences and unsubscribe requests;
  • administer promotions or competitions;
  • maintain appropriate business, accounting and transaction records;
  • operate, secure and improve our website;
  • understand how visitors use our website; and
  • comply with our legal and regulatory obligations.
We will not sell your personal information.
5. Our Lawful Bases for Using Personal Information
UK data protection law requires us to have a lawful basis for processing personal information.
Depending upon the circumstances, we may rely on:
Contract – where processing is necessary to fulfil an order or take steps requested by you before entering into a contract.
Consent – where you have actively agreed to a particular use of your information, such as receiving marketing emails where consent is required. You may withdraw your consent at any time.
Legitimate interests – where using your information is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights and interests. This may include operating and improving our website, preventing fraud and responding to enquiries.
Legal obligation – where we need to process or retain information to comply with the law, including applicable tax, accounting and regulatory requirements.
6. Free Downloads and Email Communications
We offer free resources such as children's activity packs, worksheets and guides.
When you request one of these resources, we will use the email address you provide to deliver the requested resource and any directly associated service messages.
Where you have separately agreed to receive marketing emails from RedSwan Press, we may also use your email address to send you news about our books, new releases, special offers, resources and other RedSwan Press activities that we think may interest you.
Where consent is required, choosing to receive a free resource will not by itself be treated as consent to receive ongoing marketing emails.
You can withdraw your consent to marketing at any time by using the unsubscribe link provided in our marketing emails or by contacting us at info@redswanpress.com.
Unsubscribing from marketing will not prevent us from sending necessary administrative communications relating to an order or another service you have requested.
7. Orders, Payments and Fulfilment
When you purchase from us, we use the information you provide to process your order, arrange payment and deliver your products.
Some books may be printed, fulfilled and dispatched on our behalf by third-party print-on-demand or fulfilment providers. We may provide those organisations with the information reasonably necessary to fulfil and deliver your order, such as your name and delivery address.
Payments may also be processed by third-party payment providers. RedSwan Press does not necessarily receive or store your complete payment-card information.
8. Service Providers
We use trusted third-party service providers to help operate our website and business.
These may include providers of:
  • website hosting and ecommerce services;
  • email and marketing services;
  • payment processing;
  • book printing and order fulfilment;
  • delivery and postal services;
  • website analytics;
  • IT and security services; and
  • professional services such as accounting or legal support where necessary.
These organisations may process personal information only where necessary to provide their services or as otherwise permitted by law.
9. Cookies and Website Analytics
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how visitors use the website and, where applicable, support analytics and marketing functions.
Some cookies are necessary for the website to function. Other cookies may require your consent.
Where consent is required, you can choose whether to accept those cookies through the cookie controls provided on our website.
You can also control cookies through your browser settings, although disabling some cookies may affect how parts of the website function.
Please see our Cookie Policy or cookie settings for further information about the cookies used on this website.
10. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and reporting requirements.
Different types of information may therefore be retained for different periods.
For example, information relating to purchases may need to be retained for accounting and tax purposes, while marketing information may be retained until you unsubscribe, withdraw your consent or we determine that it is no longer appropriate to retain it.
Where appropriate, we may retain limited information about an unsubscribe request so that we can ensure that we respect your preference not to receive further marketing.
11. International Data Transfers
Some of the service providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards required by applicable data protection law are in place.
12. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
13. Children's Privacy
Our children's books and activity resources are designed for children to enjoy, but our website, online shop, mailing lists and downloadable-resource sign-ups are intended to be used by adults, including parents, carers, teachers and other responsible adults.
We do not knowingly use our website to collect personal information directly from children for marketing purposes.
Where an adult chooses to provide a child's first name for a personalised item such as a bookplate, we will use that information only as reasonably necessary to provide the requested personalisation.
If you believe that a child has provided personal information to us without appropriate involvement of a parent, carer or other responsible adult, please contact us at info@redswanpress.com.
14. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights including the right to:
  • ask for access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete your personal information in certain circumstances;
  • ask us to restrict the way we use your information;
  • object to certain uses of your personal information;
  • receive certain information in a portable format; and
  • withdraw consent where we rely on your consent.
These rights are subject to certain legal conditions and exceptions.
To exercise any of these rights, please contact us at info@redswanpress.com.
15. Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information about your rights and how to make a complaint is available from the ICO.
16. Links to Other Websites
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices of third-party websites. We recommend reading their privacy policies when you visit them.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or applicable law.
The latest version will be published on this page and the date at the top will show when it was last updated.
18. Contact Us
If you have questions about this Privacy Policy or would like to exercise your data protection rights, please contact:
REDSWAN GROUP LTD trading as RedSwan Press
Company number: 11085308
Unit 11, Lambwood Hill
Grazeley
Reading
RG7 1JQ
United Kingdom
Email: info@redswanpress.com
bottom of page